Ads for dating
This has significant implications for marketers who are looking to target today’s largest consumer groups: Millennials and Generation Z.
Online dating is growing in popularity among adults over 50, too.
This presents an interesting possibility for marketers to tie their brands to the pursuit of finding love.
Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.
For individuals between the ages 55 and 64, online dating usage has doubled from 6% and 12% between 2013 to 2015.
Online dating for adults ages 45-54 also increased 5%.
Substantial growth is likely attributed to changing attitudes as well as the widespread use of mobile dating apps.
Italiano Singles is one of the best Italian dating sites that helps Italian singles like yourself meet your Italian soul mate.
Italian personals features include Italian chat, photo galleries, informative profiles and much more.
Our great quality assurance and customer service means all you have to worry about is looking good in your photo.
:) I received a message from Gio on Italiano Singles the day I signed up!
Understanding which demographics use online dating services will help marketers target audiences more precisely..