Advertising copy dating website
Draper argued that people would fill in the gaps for themselves and create a stronger association in their mind, but Heinz wasn't going for it.
Now, however, the company's changed its mind and, with DAVID Miami, rolled out these near-exact reproductions of Draper's pitch; talk about a man ahead of his time.
Created by Israel based advertising agency Mc Cann Erickson, this print ad for Ashtanga Yoga hones in on the benefits of yoga practise for your back.
With a tag line "Before your back attacks you, Ashtanga Yoga at the Garage fitness club", it's a brilliantly inventive ad.
Created for Fevikwik Instant Adhesive, it's one of a three-part print advertisement series that uses clever illustration and a monochrome colour scheme to its fullest potential.
Created by DLV BBDO in Milan, Italy, this simple execution works wonders for music magazine Rolling Stone.
With a brilliant tag line 'We are made of rock,' the brand's attitudes, product and ethos are effortlessly put across with this print advertisement.
Using a signature-like font also showcases the rock star aesthetic.
Ogilvy & Mather once again prove themselves as print advertisement masters with this clever approach to allergy medicine.
Burger King prides itself on flame-grilling its burgers rather than frying them, but we all know how fire can misbehave if you don't keep a close eye on it, right?
Burger King holds the record for the most restaurants that have burned down since 1954, and that's the brilliant angle seized by DAVID Miami in one of its many innovative campaigns for the company, using genuine photos of blazing BKs to emphasise how it cooks its burgers.
Using simple yet effective colours and simple illustrations means that this is an ad that pops from the page.
Print advertisments raising awareness of important causes such as global warming have to be instantly striking.
One child is holding something that's been banned in America to protect them, with the audience asked to guess which one.