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And while Muzmatch’s feature-set has some basic mechanisms that would be familiar to any Tinder user, like the ability to ‘like’ or ‘pass’ on a possible match, and the ability to chat in-app with mutual matches, it also has differences that reflect the needs of its community — which Younas describes as being “essentially” without a casual dating market, as a result of marriage being “such a big part of our faith”.
“We’ve actually had many examples of now married couples that have actually gone back and changed their minds,” says Brodie.“For a Muslim in their twenties, their upbringing has been so centered to find a husband or wife. I think some people think it’s just like JCrush for Jews.But it’s totally not about that from where we stand. you’re only ever going to be half way there without your spouse. This is where almost all our users come at it from.” Some two years after the launch of the first version of the app, Muzmatch has around 200,000 users, spread across ~160 countries, and is growing around 10 per cent, month on month, according to the co-founders.Around half of Muzmatch users are in the UK; around a third are in the US and Canada; with the rest spread all over the world.Gender wise, roughly two-thirds of are male, and one-third is female. The founders say the matchmaking app has led to around 6,000 couples getting together so far — and “at least 600 confirmed weddings” — although they can’t be sure the number isn’t higher as not everyone messages them with their stories. Despite a few ‘rest of world’ successes to point to, their current “concentrated focus” is on Muslims in the West — tackling what they describe as the “key problem” for this 60-million community: “low density of Muslims”.
At first glance, YC-backed Muzmatch‘s dating app might look best described as a ‘Tinder for Muslims’.